Victoria’s Secret plans 2026 opening at Outlet Shoppes of the Bluegrass near Louisville: key details

A new national retailer is slated to join Simpsonville’s outlet center

Victoria’s Secret is scheduled to open a new store in 2026 at The Outlet Shoppes of the Bluegrass, the open-air outlet mall in Simpsonville that serves the Louisville region. The project would add one of the country’s best-known lingerie and beauty retailers to the tenant mix at Kentucky’s only outlet mall.

The Outlet Shoppes of the Bluegrass opened in 2014 and sits near Interstate 64 in Shelby County, drawing shoppers from the Louisville metro area and beyond. The center’s format focuses on brand-name stores in an outlet setting, a model that typically emphasizes discounted or past-season merchandise, although individual retailers can vary in how they operate at outlet centers.

What is known about the opening timeline

The opening is currently described as planned for 2026. No public information has been confirmed on an exact opening date, store size, or whether the location will operate specifically as a Victoria’s Secret Outlet or a standard-format store within an outlet mall environment.

Retail openings at large shopping centers often follow a phased process that can include lease execution, design approvals, permitting, buildout, hiring and training. Those steps can affect timing, particularly when multiple new tenants are added over the same period.

How this fits Victoria’s Secret’s broader U.S. footprint

Victoria’s Secret continues to adjust its store base across the United States, balancing openings and closures while updating store designs in selected markets. Recent company reporting has described a nationwide fleet in the hundreds of locations, reflecting an ongoing focus on maintaining physical retail alongside e-commerce.

What shoppers should expect to watch for next

• Formal confirmation of whether the Simpsonville location will be labeled and operated as an outlet store
• Store placement within the mall and any related renovations or reconfigurations of space
• Hiring timelines and initial operating hours closer to opening
• How the addition affects the mall’s overall lineup of apparel, accessories and beauty retailers

For shoppers, the most practical near-term indicator will be when the mall publishes an updated directory and when Victoria’s Secret adds the new location to its official store listing.

Until a specific opening date is announced, the 2026 timeline remains the clearest public marker for when the brand is expected to arrive at the Outlet Shoppes of the Bluegrass.